{"id":21811,"date":"2022-06-11T09:52:53","date_gmt":"2022-06-11T09:52:53","guid":{"rendered":"https:\/\/www.mytechpartner.com\/?p=21811"},"modified":"2025-07-13T18:07:47","modified_gmt":"2025-07-13T18:07:47","slug":"my-jewellery-a-b%e2%80%91testing-gepersonaliseerde-gift-finder","status":"publish","type":"post","link":"https:\/\/www.mytechpartner.com\/en\/cases\/my-jewelery-a-b\u2011testing-personalized-gift-finder\/","title":{"rendered":"My Jewellery \u2013 A\/B testing &amp; personalized gift finder"},"content":{"rendered":"<style>\r\n    * {\r\n      margin: 0;\r\n      padding: 0;\r\n      box-sizing: border-box;\r\n    }\r\n\r\n    .shopflow-case-container {\r\n      max-width: 1200px;\r\n      margin: 0 auto;\r\n      font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\r\n      line-height: 1.6;\r\n      color: #1B1B1B;\r\n      background: #ffffff;\r\n    }\r\n\r\n    .shopflow-case-hero {\r\n      background: linear-gradient(rgba(0, 0, 0, 0.5), rgba(0, 0, 0, 0.5)), 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class=\"shopflow-case-hero-content\">\r\n          <h1>My Jewelry:<br\/>Results-oriented optimization through A\/B testing and email optimization<\/h1>\r\n          <p class=\"shopflow-case-hero-subtitle\">\r\n            My Tech Partner supported My Jewellery in optimizing their online store experience, including through targeted A\/B testing via Bloomreach and Exponea. This resulted in improvements to the gift finder, NPS surveys, and email templates to increase conversion and deepen customer insights.\r\n          <\/p>\r\n          <button class=\"shopflow-case-btn\" onclick=\"scrollToContent()\">\r\n            View case study\r\n          <\/button>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <main class=\"shopflow-case-main\" id=\"case-content\">\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>About My Jewellery<\/h2>\r\n        <p>\r\nMy Jewellery was founded in &#039;s-Hertogenbosch in 2011 with a clear vision: to create a benchmark for affordable, trendy jewelry and fashion. The brand is now one of the fastest-growing e-commerce players in the Benelux and France, with more than 40 boutiques across the Netherlands, Belgium, Germany, and France. It also has a strong presence in over 400 partner stores and reaches thousands of customers daily throughout Europe through its online store.\r\n        <\/p>\r\n        <p>\r\nWith over 850 employees working in headquarters, warehouses, and stores, My Jewellery has grown into a mature lifestyle brand. What makes them unique is their &quot;jewellery-first&quot; approach: jewellery is always the starting point, with fashion and accessories as complements. Each collection exudes style, confidence, and feminine flair, yet remains affordable.\r\n        <\/p>\r\n<p>\r\nThe brand is known for its strong focus on trends, an attractive omnichannel experience, and customer focus. With formats like the Gift Finder, A\/B testing, and NPS surveys, My Jewellery intelligently leverages data to continuously optimize the customer journey and increase customer satisfaction. \r\n<\/p>\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>In brief:<br\/>what did we do?<\/h2>\r\n        <div class=\"in-het-kort-container\">\r\n          <div class=\"kernpunten-image\">\r\n            <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/07\/my-jewellery-meeting.jpeg\" alt=\"Project overview illustration\" width=\"400\" height=\"400\" \/>\r\n          <\/div>\r\n          <div class=\"kernpunten-list\">\r\n            <ul class=\"styled-bullet-list\">\r\n              <li>Implementing A\/B testing for web via Bloomreach &amp; Exponea<\/li>\r\n              <li>Gift Finder completely rebuilt and optimized, including frontend and logic<\/li>\r\n              <li>Net Promoter Score (NPS) forms implemented<\/li>\r\n              <li>Creating personalized email templates<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>Personal experience<\/h2>\r\n        <p>\r\n          My Jewellery wanted to not only sell products but also create an experience tailored to individual preferences. It was crucial to make data-driven choices without violating privacy. Existing tools like the Gift Finder were overhauled: My Tech Partner optimized the front-end and logic to help users find the right gift more quickly. Feedback mechanisms like NPS surveys were also integrated into the website and emails, with the aim of increasing conversion and improving customer insights.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>What is an A\/B test and<br\/>What is an NPS score?<\/h2>\r\n        <h3>A\/B testing<\/h3>\r\n        <p>\r\nA\/B testing is a method for testing two or more variations of a web page, email, or functionality with real users. Each visitor is randomly shown a different version, for example, with a different button color, text, or order of elements. Based on their behavior, they measure which variation performs better. Think higher click-through rates, more purchases, or longer reading time. This way, you discover what truly works, instead of relying on assumptions or personal preferences.<\/p>\r\n<p>\r\nFor My Jewellery, this meant actively testing and optimizing features like the Gift Finder and email templates. The result? Small design or content adjustments with a major impact on usability and conversion. By continuously measuring and adjusting, the webshop evolves along with customer preferences. Step by step, supported by data.\r\n<\/p>\r\n\r\n<h3>What is NPS and why is it valuable?<\/h3>\r\n<p>\r\nThe Net Promoter Score (NPS) is a widely used method for measuring customer loyalty and satisfaction. It revolves around one simple yet powerful question:<br\/>\r\n<b>\u201cHow likely are you to recommend us to a friend or colleague?\u201d<\/b><br\/>\r\n<br\/>\r\nVisitors rate their response on a scale from 0 (very unlikely) to 10 (very likely). Based on this score, customers are divided into three categories:<br\/>\r\n<br\/>\r\n<b>Promoters (9\u201310):<\/b> Enthusiastic, loyal customers who actively recommend the brand.<br\/>\r\n<b>Passives (7\u20138):<\/b> Satisfied but not particularly loyal, they rarely spontaneously recommend the brand.<br\/>\r\n<b>Critics (0\u20136):<\/b> Customers who are dissatisfied or give negative feedback.<br\/>\r\n<br\/>\r\nThe final NPS score ranges from -100 to +100 and is calculated by subtracting the percentage of detractors from the percentage of promoters.<br\/>\r\n<br\/>\r\nFor brands like My Jewellery, a high NPS indicates that customers are not only satisfied but also so engaged that they actively promote the brand. These insights help improve the customer experience, adjust campaigns, and determine strategic choices based on what customers really think.\r\n        <\/p>\r\n\r\n<h2>From interaction to personalization<\/h2>\r\n\r\n<h3>1. Gift Finder: Rebuilt for Better Matches<\/h3>\r\n<p>\r\nThe Gift Finder on the website was thoroughly redesigned. Based on the existing concept, we built a new version that helps users find the perfect gift through smart questions. We used JavaScript to improve the logic and routing, added tracking (including Hotjar), and ensured seamless integration with Bloomreach and Exponea.\r\n<\/p>\r\n<div class=\"case-image\">\r\n<video autoplay loop muted>\r\n  <source src=\"https:\/\/mytechpartner.com\/wp-content\/uploads\/2025\/07\/my-jewellery-gift-finder.mp4\" type=\"video\/mp4\">\r\n  Your browser does not support HTML video.\r\n<\/video>\r\n<\/div>\r\n\r\n<h3>2. NPS surveys: smart feedback moments<\/h3>\r\n<p>\r\nWe developed the NPS forms based on Figma designs and implemented the entire logic with JavaScript. The forms appear post-purchase and in email flows, among other things, so feedback is automatically collected at the right time. This created a scalable solution for continuous customer insights, integrated with the existing Customer Data Platform.\r\n<\/p>\r\n<div class=\"case-image\">\r\n\t<img decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/07\/my-jewellery-nps-form-scaled.jpg\" alt=\"Bolingo website frontpage\" width=\"800\" \/>\r\n<\/div>\r\n\r\n<h3>3. Email templates: dynamic and data-driven<\/h3>\r\n<p>\r\nThe email templates were designed in Figma and technically translated by us into dynamic, customizable templates within Bloomreach\/Exponea. Content is tailored to customer behavior and preferences, making communication more relevant and consistent across every stage of the customer journey.\r\n<\/p>\r\n\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>Result<\/h2>\r\n        <p>\r\nVisitors found suitable gifts faster, and feedback via NPS questions was collected more effectively. The emails were designed to communicate more personally and consistently throughout the customer journey. Small adjustments made a big difference here \u2013 supported by data, not assumptions.<br\/>\r\n<br\/>\r\nThis also yielded results internally. Thanks to clear feedback and statistics, various teams within My Jewellery can make informed decisions about design, content, and campaigns. The webshop continues to refine itself at a high level: visually appealing, technically sound, and increasingly tailored to customer needs, supported by data, feedback, and smart experiments.\r\n<\/p>\r\n      <\/section> \r\n\r\n    <\/main>\r\n  <\/div>\r\n\r\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"20906\" class=\"elementor elementor-20906\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da3beea elementor-section-full_width qodef-elementor-content-grid elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5da3beea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-269ae7fa qodef-gradient-background-column--no\" data-id=\"269ae7fa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20e70949 elementor-widget__width-initial elementor-widget elementor-widget-deon_core_blog_list\" data-id=\"20e70949\" data-element_type=\"widget\" data-widget_type=\"deon_core_blog_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-blog qodef--list qodef-item-layout--standard qodef-grid qodef-layout--columns  qodef-gutter--normal qodef-col-num--2 qodef-item-layout--standard qodef--no-bottom-space qodef-pagination--off qodef-responsive--custom qodef-col-num--1440--2 qodef-col-num--1366--2 qodef-col-num--1024--2 qodef-col-num--768--1 qodef-col-num--680--1 qodef-col-num--480--1\" data-options=\"{&quot;plugin&quot;:&quot;deon_core&quot;,&quot;module&quot;:&quot;blog\\\/shortcodes&quot;,&quot;shortcode&quot;:&quot;blog-list&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;next_page&quot;:&quot;2&quot;,&quot;max_pages_num&quot;:1,&quot;behavior&quot;:&quot;columns&quot;,&quot;images_proportion&quot;:&quot;custom&quot;,&quot;custom_image_width&quot;:&quot;635&quot;,&quot;custom_image_height&quot;:&quot;500&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;columns_responsive&quot;:&quot;custom&quot;,&quot;columns_1440&quot;:&quot;2&quot;,&quot;columns_1366&quot;:&quot;2&quot;,&quot;columns_1024&quot;:&quot;2&quot;,&quot;columns_768&quot;:&quot;1&quot;,&quot;columns_680&quot;:&quot;1&quot;,&quot;columns_480&quot;:&quot;1&quot;,&quot;space&quot;:&quot;normal&quot;,&quot;posts_per_page&quot;:&quot;2&quot;,&quot;orderby&quot;:&quot;menu_order&quot;,&quot;order&quot;:&quot;ASC&quot;,&quot;additional_params&quot;:&quot;id&quot;,&quot;post_ids&quot;:&quot;17240, 17437&quot;,&quot;layout&quot;:&quot;standard&quot;,&quot;title_tag&quot;:&quot;h5&quot;,&quot;enable_read_more_button&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;no-pagination&quot;,&quot;object_class_name&quot;:&quot;DeonCore_Blog_List_Shortcode&quot;,&quot;taxonomy_filter&quot;:&quot;category&quot;,&quot;additional_query_args&quot;:{&quot;orderby&quot;:&quot;post__in&quot;,&quot;post__in&quot;:[&quot;17240&quot;,&quot; 17437&quot;]},&quot;space_value&quot;:15}\">\n\t\t<div class=\"qodef-grid-inner clear\">\n\t\t<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--custom post-17240 post type-post status-publish format-standard has-post-thumbnail hentry category-cases\">\n    <div class=\"qodef-e-inner\">\n        <div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/www.mytechpartner.com\/en\/cases\/2pro-case-study-innovative-solutions-for-scaffolding-construction\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/04\/enhanced-image-Copy1-scaled-635x500.png\" alt=\"\" width=\"635\" height=\"500\" data-ratio=\"1.27\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n        <div class=\"qodef-e-content\">\n            <div class=\"qodef-e-top-holder\">\n                <div class=\"qodef-e-info\">\n                    <a title=\"Title Text: \" itemprop=\"dateCreated\" href=\"https:\/\/www.mytechpartner.com\/en\/2025\/04\/\" class=\"entry-date\">\n\tApril 15, 2025<\/a><div class=\"qodef-info-separator-end\"><\/div>\n<a href=\"https:\/\/www.mytechpartner.com\/en\/category\/cases\/\" rel=\"tag\">Cases<\/a><div class=\"qodef-info-separator-end\"><\/div>                <\/div>\n            <\/div>\n            <div class=\"qodef-e-text\">\n                <h5 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.mytechpartner.com\/en\/cases\/2pro-case-study-innovative-solutions-for-scaffolding-construction\/\">\n\t\t2Pro Constructions - Innovative solutions for scaffolding construction.\t<\/a>\n<\/h5>\n            <\/div>\n\n                            <div class=\"qodef-e-bottom-holder\">\n                    <div class=\"qodef-e-left\">\n                        \t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"https:\/\/www.mytechpartner.com\/en\/cases\/2pro-case-study-innovative-solutions-for-scaffolding-construction\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span><\/a>\t<\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/article>\n<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--custom post-17437 post type-post status-publish format-standard has-post-thumbnail hentry category-cases\">\n    <div class=\"qodef-e-inner\">\n        <div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/www.mytechpartner.com\/en\/cases\/karibu-custom-website-and-brand-identity\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/03\/KaribuCaseFoto-scaled-635x500.jpg\" alt=\"\" width=\"635\" height=\"500\" data-ratio=\"1.27\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n        <div class=\"qodef-e-content\">\n            <div class=\"qodef-e-top-holder\">\n                <div class=\"qodef-e-info\">\n                    <a title=\"Title Text: \" itemprop=\"dateCreated\" href=\"https:\/\/www.mytechpartner.com\/en\/2025\/04\/\" class=\"entry-date\">\n\tApril 19, 2025<\/a><div class=\"qodef-info-separator-end\"><\/div>\n<a href=\"https:\/\/www.mytechpartner.com\/en\/category\/cases\/\" rel=\"tag\">Cases<\/a><div class=\"qodef-info-separator-end\"><\/div>                <\/div>\n            <\/div>\n            <div class=\"qodef-e-text\">\n                <h5 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.mytechpartner.com\/en\/cases\/karibu-custom-website-and-brand-identity\/\">\n\t\tKaribu \u2013 Custom website &amp; brand identity\t<\/a>\n<\/h5>\n            <\/div>\n\n                            <div class=\"qodef-e-bottom-holder\">\n                    <div class=\"qodef-e-left\">\n                        \t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"https:\/\/www.mytechpartner.com\/en\/cases\/karibu-custom-website-and-brand-identity\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span><\/a>\t<\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/article>\n\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\r\n\r\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17143\" class=\"elementor elementor-17143\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9225196 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9225196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a20424f cta-title qodef-gradient-background-column--no\" data-id=\"a20424f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7689028 elementor-widget elementor-widget-spacer\" data-id=\"7689028\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32146e heading_ready elementor-widget elementor-widget-text-editor\" data-id=\"a32146e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\">Ready to Transform Your Digital Journey?<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd8a0c1 qodef-gradient-background-column--no\" data-id=\"dd8a0c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eecdfb2 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eecdfb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container translation-block\">Embrace the change that grows your business. Dive into a partnership that prioritizes your success, blending innovation with functionality. Let\u2019s take your projects to new heights together.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d54ed7c qodef-gradient-background-column--no\" data-id=\"d54ed7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2529da3 elementor-widget__width-initial elementor-widget elementor-widget-deon_core_button\" data-id=\"2529da3\" data-element_type=\"widget\" data-widget_type=\"deon_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a   class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled qodef-size--full  qodef-html--link\" href=\"https:\/\/www.mytechpartner.com\/en\/contact\/\" target=\"_self\"  >\n\t<span class=\"qodef-m-text\">Start Your Project<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0402e2 elementor-widget elementor-widget-deon_core_button\" data-id=\"e0402e2\" data-element_type=\"widget\" data-widget_type=\"deon_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined qodef-size--full  qodef-html--link\" href=\"https:\/\/www.mytechpartner.com\/en\/contact\/\" target=\"_self\"  >\n\t<span class=\"qodef-m-text\">Contact Us Today<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9411c88 elementor-section-full_width elementor-section-stretched tt_sec elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9411c88\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-269a750 qodef-gradient-background-column--light\" data-id=\"269a750\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ca1fb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2ca1fb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0065881 qodef-gradient-background-column--no\" data-id=\"0065881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33179a3 elementor-widget elementor-widget-deon_core_section_title\" data-id=\"33179a3\" data-element_type=\"widget\" data-widget_type=\"deon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left\">\n\t\t\t\t<div class=\"qodef-m-section-text\" style=\"margin-top: 19px\"><h3>Your Tech Team<\/h3>\n<p>Discover the professionals behind our tech solutions. With a blend of industry knowledge and cutting-edge skills, our team ensures your digital projects are executed to perfection.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a371a32 qodef-gradient-background-column--no\" data-id=\"a371a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d10d3b elementor-widget elementor-widget-html\" data-id=\"4d10d3b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"https:\/\/mytechpartner.nl\/our-team\/\" class=\"qodef-circle-button\">\r\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"90px\" height=\"90px\" viewbox=\"0 0 90 90\" enable-background=\"new 0 0 90 90\" xml:space=\"preserve\">\r\n<circle fill=\"none\" stroke=\"#C3C4F9\" stroke-width=\"2\" stroke-miterlimit=\"10\" cx=\"45.567\" cy=\"44.925\" r=\"42\"><\/circle>\r\n<g>\r\n\t<path d=\"M51.662,45.394L40.958,56.019l-1.016-0.938l10.235-10.156L40.021,34.769l0.938-0.938l10.704,10.625V45.394z\"><\/path>\r\n<\/g>\r\n<\/svg>\r\n<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cdc798 qodef-gradient-background-column--no\" data-id=\"2cdc798\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c2b3dd cc_sec elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8c2b3dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22446b0 qodef-gradient-background-column--no\" data-id=\"22446b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd6ace elementor-widget elementor-widget-deon_core_section_title\" data-id=\"dcd6ace\" data-element_type=\"widget\" data-widget_type=\"deon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left\">\n\t\t\t\t<div class=\"qodef-m-section-text\" style=\"margin-top: 19px\"><h3>Contact &amp; Collaboration<\/h3>\n<p>Your insights drive our innovations. Whether it\u2019s a query, feedback, or a new project discussion, we\u2019re here to engage. Get in touch to fortify our business partnership.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3bfd89 qodef-gradient-background-column--no\" data-id=\"b3bfd89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79fa0c2 elementor-widget elementor-widget-html\" data-id=\"79fa0c2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"https:\/\/mytechpartner.nl\/contact\/\" class=\"qodef-circle-button\">\r\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"90px\" height=\"90px\" viewbox=\"0 0 90 90\" enable-background=\"new 0 0 90 90\" xml:space=\"preserve\">\r\n<circle fill=\"none\" stroke=\"#C3C4F9\" stroke-width=\"2\" stroke-miterlimit=\"10\" cx=\"45.567\" cy=\"44.925\" r=\"42\"><\/circle>\r\n<g>\r\n\t<path d=\"M51.662,45.394L40.958,56.019l-1.016-0.938l10.235-10.156L40.021,34.769l0.938-0.938l10.704,10.625V45.394z\"><\/path>\r\n<\/g>\r\n<\/svg>\r\n<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>My Jewellery:Resultaatgericht optimaliseren via A\/B-tests en e\u2011mailoptimalisatie My Tech Partner ondersteunde My Jewellery bij het optimaliseren van hun webshopervaring, onder andere door gerichte A\/B\u2011tests via Bloomreach en Exponea. Zo werden de gift finder, NPS\u2011enqu\u00eates en e-mailtemplates verbeterd om conversie te verhogen en klantinzichten te verdiepen. Bekijk case study Over My Jewellery My Jewellery werd in [&hellip;]<\/p>","protected":false},"author":1,"featured_media":21816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-21811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Jewellery - A\/B\u2011testing &amp; gepersonaliseerde Gift Finder<\/title>\n<meta name=\"description\" content=\"My Tech Partner hielp My Jewellery met datagedreven optimalisatie: A\/B-tests via Bloomreach &amp; Exponea, cadeausuggesties, NPS\u2011enqu\u00eates en gepersonaliseerde e-mailtemplates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytechpartner.com\/en\/cases\/my-jewelery-a-b\u2011testing-personalized-gift-finder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Jewellery - A\/B\u2011testing &amp; 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