{"id":21811,"date":"2022-06-11T09:52:53","date_gmt":"2022-06-11T09:52:53","guid":{"rendered":"https:\/\/www.mytechpartner.com\/?p=21811"},"modified":"2025-07-13T18:07:47","modified_gmt":"2025-07-13T18:07:47","slug":"my-jewellery-a-b%e2%80%91testing-gepersonaliseerde-gift-finder","status":"publish","type":"post","link":"https:\/\/www.mytechpartner.com\/nl\/cases\/my-jewellery-a-b%e2%80%91testing-gepersonaliseerde-gift-finder\/","title":{"rendered":"My Jewellery &#8211; A\/B\u2011testing &#038; gepersonaliseerde Gift Finder"},"content":{"rendered":"<style>\r\n    * {\r\n      margin: 0;\r\n      padding: 0;\r\n      box-sizing: border-box;\r\n    }\r\n\r\n    .shopflow-case-container {\r\n      max-width: 1200px;\r\n      margin: 0 auto;\r\n      font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\r\n      line-height: 1.6;\r\n      color: #1B1B1B;\r\n      background: #ffffff;\r\n    }\r\n\r\n    .shopflow-case-hero {\r\n      background: linear-gradient(rgba(0, 0, 0, 0.5), 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0;\r\n\t}\r\n}\r\n\r\n    .shopflow-case-hero-stats {\r\n      display: flex;\r\n      gap: 40px;\r\n      margin-top: 40px;\r\n      justify-content: center;\r\n      flex-wrap: wrap;\r\n    }\r\n\r\n    .shopflow-case-hero-stat {\r\n      text-align: center;\r\n    }\r\n\r\n    .shopflow-case-hero-stat h3 {\r\n      font-size: 2.5rem;\r\n      margin-bottom: 10px;\r\n      background: linear-gradient(90deg, rgba(115,200,235,1) 0%, rgba(95,179,220,1) 38%, rgba(80,164,209,1) 66%, rgba(107,107,251,1) 100%);\r\n      -webkit-background-clip: text;\r\n      -webkit-text-fill-color: transparent;\r\n      background-clip: text;\r\n      color: white;\r\n    }\r\n\r\n    .shopflow-case-hero-stat p {\r\n      font-size: 0.9rem;\r\n      opacity: 0.8;\r\n    }\r\n\r\n    .shopflow-case-btn {\r\n      padding: 20px 45px;\r\n      border-radius: 50px;\r\n      text-decoration: none;\r\n      font-weight: 600;\r\n      transition: all 0.3s;\r\n      border: 3px solid transparent;\r\n      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absolute;\r\n      top: 0;\r\n      left: 0;\r\n      right: 0;\r\n      height: 4px;\r\n      background: linear-gradient(90deg, rgba(115,200,235,1) 0%, rgba(95,179,220,1) 38%, rgba(80,164,209,1) 66%, rgba(107,107,251,1) 100%);\r\n    }\r\n\r\n    .kernpunt-item:hover {\r\n      transform: translateY(-5px);\r\n      box-shadow: 0 15px 40px rgba(37, 37, 190, 0.15);\r\n      border-color: rgba(37, 37, 190, 0.2);\r\n    }\r\n\r\n    .kernpunt-icon {\r\n      width: 60px;\r\n      height: 60px;\r\n      background: linear-gradient(135deg, #2525BE 0%, #BC8FD6 100%);\r\n      border-radius: 50%;\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      margin: 0 auto 20px auto;\r\n      font-size: 1.5rem;\r\n      color: white;\r\n    }\r\n\r\n    .kernpunt-text {\r\n      font-size: 1.1rem;\r\n      line-height: 1.6;\r\n      color: #1B1B1B;\r\n      margin: 0;\r\n      font-weight: 500;\r\n    }\r\n\r\n    .in-het-kort-container {\r\n      display: 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  content: '\u2713';\r\n      position: absolute;\r\n      left: 0;\r\n      top: 5px;\r\n      width: 20px;\r\n      height: 20px;\r\n      background: linear-gradient(135deg, #2525BE 0%, #BC8FD6 100%);\r\n      color: white;\r\n      border-radius: 50%;\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      font-size: 0.8rem;\r\n      font-weight: bold;\r\n    }\r\n\r\n    .kernpunten-image {\r\n      display: flex;\r\n      justify-content: center;\r\n      align-items: center;\r\n    }\r\n\r\n    .kernpunten-image img {\r\n    border-radius: 5px;\r\n    box-shadow: 0 20px 60px rgba(0, 0, 0, 0.4);\r\n      max-width: 100%;\r\n      height: auto;\r\n    }\r\n\r\n      @media (max-width: 768px) {\r\n\t.cta-title .elementor-widget-container {\r\n\t  font-size: 40px !important;\r\n\t}\r\n      }\r\n\r\n        .feature-list {\r\n            list-style: none;\r\n            padding: 0;\r\n            margin: 0;\r\n            max-width: 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class=\"shopflow-case-hero\">\r\n      <div class=\"shopflow-case-hero-inner\">\r\n        <div class=\"shopflow-case-hero-content\">\r\n          <h1>My Jewellery:<br\/>Resultaatgericht optimaliseren via A\/B-tests en e\u2011mailoptimalisatie<\/h1>\r\n          <p class=\"shopflow-case-hero-subtitle\">\r\n            My Tech Partner ondersteunde My Jewellery bij het optimaliseren van hun webshopervaring, onder andere door gerichte A\/B\u2011tests via Bloomreach en Exponea. Zo werden de gift finder, NPS\u2011enqu\u00eates en e-mailtemplates verbeterd om conversie te verhogen en klantinzichten te verdiepen.\r\n          <\/p>\r\n          <button class=\"shopflow-case-btn\" onclick=\"scrollToContent()\">\r\n            Bekijk case study\r\n          <\/button>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <main class=\"shopflow-case-main\" id=\"case-content\">\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>Over My Jewellery<\/h2>\r\n        <p>\r\nMy Jewellery werd in 2011 opgericht in \u2019s\u2011Hertogenbosch met een duidelijke visie: een toonbeeld cre\u00ebren in betaalbare, trendy sieraden en fashion. Inmiddels behoort het merk tot de snelst groeiende e\u2011commerce spelers in de Benelux en Frankrijk, met meer dan 40 eigen boutiques verspreid over Nederland, Belgi\u00eb, Duitsland en Frankrijk. Daarnaast is er een sterke aanwezigheid in meer dan 400 partnerwinkels en bereiken ze in heel Europa dagelijks duizenden klanten via hun webshop.\r\n        <\/p>\r\n        <p>\r\nMet ruim 850 medewerkers die werken in HQ, magazijnen en winkels, is My Jewellery uitgegroeid tot een volwassen lifestylemerk. Wat hen uniek maakt, is hun 'jewellery\u2011first' benadering: sieraden vormen steeds het startpunt, met fashion en accessoires als aanvulling. Elke collectie ademt stijl, zelfvertrouwen en vrouwelijke flair, maar blijft betaalbaar.\r\n        <\/p>\r\n<p>\r\nHet merk staat bekend om zijn sterke focus op trends, een aantrekkelijke omnichannel\u2011beleving en klantgerichtheid. Met formats zoals de Gift Finder, A\/B\u2011tests en NPS\u2011surveys benut My Jewellery data slim om continu de klantreis te optimaliseren en de klanttevredenheid te verhogen \r\n<\/p>\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>In het kort:<br\/>wat hebben we gedaan?<\/h2>\r\n        <div class=\"in-het-kort-container\">\r\n          <div class=\"kernpunten-image\">\r\n            <img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/07\/my-jewellery-meeting.jpeg\" alt=\"Project overview illustration\" width=\"400\" height=\"400\" \/>\r\n          <\/div>\r\n          <div class=\"kernpunten-list\">\r\n            <ul class=\"styled-bullet-list\">\r\n              <li>Implementeren van A\/B-tests voor web via Bloomreach & Exponea<\/li>\r\n              <li>Gift Finder (cadeauzoeker) volledig herbouwd en geoptimaliseerd, inclusief frontend en logica<\/li>\r\n              <li>Net Promoter Score (NPS) formulieren ge\u00efmplementeerd<\/li>\r\n              <li>Opstellen van gepersonaliseerde e-mailtemplates<\/li>\r\n            <\/ul>\r\n          <\/div>\r\n        <\/div>\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>Persoonlijke beleving<\/h2>\r\n        <p>\r\n          My Jewellery wilde niet alleen producten verkopen, maar ook een beleving cre\u00ebren die past bij individuele voorkeuren. Daarbij was het belangrijk om data-gedreven keuzes te maken, zonder privacy te schenden. Bestaande tools zoals de cadeauzoeker (Gift Finder) zijn onder handen genomen: My Tech Partner optimaliseerde de frontend en logica, zodat gebruikers sneller tot het juiste cadeau komen. Daarnaast werden feedbackmechanismen zoals NPS-enqu\u00eates ge\u00efntegreerd op de site en in e-mails, met als doel conversie te verhogen en klantinzichten te verbeteren.\r\n        <\/p>\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>Wat is een A\/B-test en<br\/>wat is een NPS\u2011score?<\/h2>\r\n        <h3>A\/B-testing<\/h3>\r\n        <p>\r\nA\/B\u2011testing is een methode waarmee je twee of meer varianten van een webpagina, e\u2011mail of functionaliteit test bij echte gebruikers. Elke bezoeker krijgt willekeurig een andere versie te zien, bijvoorbeeld een andere knopkleur, tekst of volgorde van elementen. Op basis van het gedrag wordt gemeten welke variant beter presteert. Denk aan hogere klikpercentages, meer aankopen of langere leestijd. Zo ontdek je wat \u00e9cht werkt, in plaats van te vertrouwen op aannames of persoonlijke voorkeuren.<\/p>\r\n<p>\r\nVoor My Jewellery betekende dit dat onderdelen zoals de Gift Finder en e\u2011mailtemplates actief getest en geoptimaliseerd konden worden. Het resultaat? Kleine design- of contentaanpassingen met grote impact op gebruiksvriendelijkheid en conversie. Door continu te meten en bij te sturen, groeit de webshop mee met de voorkeuren van de klant. Stap voor stap, onderbouwd met data.\r\n<\/p>\r\n\r\n<h3>Wat is NPS en waarom is het waardevol?<\/h3>\r\n<p>\r\nDe Net Promoter Score (NPS) is een veelgebruikte methode om klantloyaliteit en tevredenheid te meten. Het draait om \u00e9\u00e9n simpele maar krachtige vraag:<br\/>\r\n<b>\u201cHoe waarschijnlijk is het dat je ons zou aanbevelen aan een vriend of collega?\u201d<\/b><br\/>\r\n<br\/>\r\nBezoekers geven hun antwoord op een schaal van 0 (zeer onwaarschijnlijk) tot 10 (zeer waarschijnlijk). Op basis van deze score worden klanten ingedeeld in drie categorie\u00ebn:<br\/>\r\n<br\/>\r\n<b>Promotors (9\u201310):<\/b> Enthousiaste, loyale klanten die het merk actief aanbevelen.<br\/>\r\n<b>Passieven (7\u20138):<\/b> Tevreden maar niet bijzonder loyaal, zij bevelen het merk zelden spontaan aan.<br\/>\r\n<b>Criticasters (0\u20136):<\/b> Klanten die ontevreden zijn of negatieve feedback geven.<br\/>\r\n<br\/>\r\nDe uiteindelijke NPS-score ligt tussen \u2013100 en +100 en wordt berekend door het percentage criticasters af te trekken van het percentage promotors.<br\/>\r\n<br\/>\r\nVoor merken als My Jewellery geeft een hoge NPS aan dat klanten niet alleen tevreden zijn, maar ook z\u00f3 betrokken dat ze het merk actief uitdragen. Die inzichten helpen bij het verbeteren van de klantervaring, het bijsturen van campagnes en het bepalen van strategische keuzes, op basis van wat klanten \u00e9cht vinden.\r\n        <\/p>\r\n\r\n<h2>Van interactie tot personalisatie<\/h2>\r\n\r\n<h3>1. Gift Finder: herbouwd voor betere matches<\/h3>\r\n<p>\r\nDe cadeauzoeker (Gift Finder) op de website werd grondig herzien. Op basis van het bestaande concept bouwden we een nieuwe variant die gebruikers via slimme keuzevragen helpt bij het vinden van het perfecte cadeau. We gebruikten JavaScript om de logica en routing te verbeteren, voegden tracking toe (o.a. Hotjar), en zorgden dat de werking naadloos ge\u00efntegreerd werd met Bloomreach en Exponea.\r\n<\/p>\r\n<div class=\"case-image\">\r\n<video autoplay loop muted>\r\n  <source src=\"https:\/\/mytechpartner.com\/wp-content\/uploads\/2025\/07\/my-jewellery-gift-finder.mp4\" type=\"video\/mp4\">\r\n  Your browser does not support HTML video.\r\n<\/video>\r\n<\/div>\r\n\r\n<h3>2. NPS-enqu\u00eates: slimme feedbackmomenten<\/h3>\r\n<p>\r\nWe ontwikkelden de NPS-formulieren op basis van Figma-designs en implementeerden de volledige logica met JavaScript. De formulieren verschijnen onder andere na aankoop en in e-mailflows, zodat feedback automatisch op het juiste moment wordt verzameld. Zo ontstond een schaalbare oplossing voor continue klantinzichten, gekoppeld aan het bestaande Customer Data Platform.\r\n<\/p>\r\n<div class=\"case-image\">\r\n\t<img decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/07\/my-jewellery-nps-form-scaled.jpg\" alt=\"Bolingo website frontpage\" width=\"800\" \/>\r\n<\/div>\r\n\r\n<h3>3. E-mailtemplates: dynamisch en data-gedreven<\/h3>\r\n<p>\r\nDe e-mailtemplates zijn ontworpen in Figma en door ons technisch vertaald naar dynamische, personaliseerbare sjablonen binnen Bloomreach\/Exponea. Inhoud wordt afgestemd op het gedrag en de voorkeuren van de klant, waardoor de communicatie relevanter en consistenter is binnen elke fase van de customer journey.\r\n<\/p>\r\n\r\n      <\/section>\r\n\r\n      <section class=\"shopflow-case-section\">\r\n        <h2>Resultaat<\/h2>\r\n        <p>\r\nBezoekers vonden sneller passende cadeaus, en feedback via NPS\u2011vragen werd doelgerichter opgehaald. De e-mails zijn ontworpen om persoonlijker en consistenter te communiceren binnen de customer journey. Kleine aanpassingen maakten hier een groot verschil \u2013 onderbouwd met data, niet met aannames.<br\/>\r\n<br\/>\r\nOok intern leverde dit resultaat op. Dankzij duidelijke feedback en statistieken kunnen verschillende teams binnen My Jewellery onderbouwd beslissingen nemen over design, content en campagnes. De webshop blijft zich verfijnen op hoog niveau: visueel aantrekkelijk, technisch solide en steeds beter afgestemd op de wensen van de klant, ondersteund door data, feedback en slimme experimenten.\r\n<\/p>\r\n      <\/section> \r\n\r\n    <\/main>\r\n  <\/div>\r\n\r\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"20906\" class=\"elementor elementor-20906\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5da3beea elementor-section-full_width qodef-elementor-content-grid elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5da3beea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-269ae7fa qodef-gradient-background-column--no\" data-id=\"269ae7fa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20e70949 elementor-widget__width-initial elementor-widget elementor-widget-deon_core_blog_list\" data-id=\"20e70949\" data-element_type=\"widget\" data-widget_type=\"deon_core_blog_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-blog qodef--list qodef-item-layout--standard qodef-grid qodef-layout--columns  qodef-gutter--normal qodef-col-num--2 qodef-item-layout--standard qodef--no-bottom-space qodef-pagination--off qodef-responsive--custom qodef-col-num--1440--2 qodef-col-num--1366--2 qodef-col-num--1024--2 qodef-col-num--768--1 qodef-col-num--680--1 qodef-col-num--480--1\" data-options=\"{&quot;plugin&quot;:&quot;deon_core&quot;,&quot;module&quot;:&quot;blog\\\/shortcodes&quot;,&quot;shortcode&quot;:&quot;blog-list&quot;,&quot;post_type&quot;:&quot;post&quot;,&quot;next_page&quot;:&quot;2&quot;,&quot;max_pages_num&quot;:1,&quot;behavior&quot;:&quot;columns&quot;,&quot;images_proportion&quot;:&quot;custom&quot;,&quot;custom_image_width&quot;:&quot;635&quot;,&quot;custom_image_height&quot;:&quot;500&quot;,&quot;columns&quot;:&quot;2&quot;,&quot;columns_responsive&quot;:&quot;custom&quot;,&quot;columns_1440&quot;:&quot;2&quot;,&quot;columns_1366&quot;:&quot;2&quot;,&quot;columns_1024&quot;:&quot;2&quot;,&quot;columns_768&quot;:&quot;1&quot;,&quot;columns_680&quot;:&quot;1&quot;,&quot;columns_480&quot;:&quot;1&quot;,&quot;space&quot;:&quot;normal&quot;,&quot;posts_per_page&quot;:&quot;2&quot;,&quot;orderby&quot;:&quot;menu_order&quot;,&quot;order&quot;:&quot;ASC&quot;,&quot;additional_params&quot;:&quot;id&quot;,&quot;post_ids&quot;:&quot;17240, 17437&quot;,&quot;layout&quot;:&quot;standard&quot;,&quot;title_tag&quot;:&quot;h5&quot;,&quot;enable_read_more_button&quot;:&quot;yes&quot;,&quot;pagination_type&quot;:&quot;no-pagination&quot;,&quot;object_class_name&quot;:&quot;DeonCore_Blog_List_Shortcode&quot;,&quot;taxonomy_filter&quot;:&quot;category&quot;,&quot;additional_query_args&quot;:{&quot;orderby&quot;:&quot;post__in&quot;,&quot;post__in&quot;:[&quot;17240&quot;,&quot; 17437&quot;]},&quot;space_value&quot;:15}\">\n\t\t<div class=\"qodef-grid-inner clear\">\n\t\t<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--custom post-17240 post type-post status-publish format-standard has-post-thumbnail hentry category-cases\">\n    <div class=\"qodef-e-inner\">\n        <div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/www.mytechpartner.com\/nl\/cases\/2pro-constructions-innovatieve-oplossingen-voor-steigerbouw\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/04\/enhanced-image-Copy1-scaled-635x500.png\" alt=\"\" width=\"635\" height=\"500\" data-ratio=\"1.27\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n        <div class=\"qodef-e-content\">\n            <div class=\"qodef-e-top-holder\">\n                <div class=\"qodef-e-info\">\n                    <a title=\"Title Text: \" itemprop=\"dateCreated\" href=\"https:\/\/www.mytechpartner.com\/nl\/2025\/04\/\" class=\"entry-date \">\n\tapril 15, 2025<\/a><div class=\"qodef-info-separator-end\"><\/div>\n<a href=\"https:\/\/www.mytechpartner.com\/nl\/category\/cases\/\" rel=\"tag\">Cases<\/a><div class=\"qodef-info-separator-end\"><\/div>                <\/div>\n            <\/div>\n            <div class=\"qodef-e-text\">\n                <h5 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.mytechpartner.com\/nl\/cases\/2pro-constructions-innovatieve-oplossingen-voor-steigerbouw\/\">\n\t\t2Pro Constructions \u2013 Innovatieve oplossingen voor steigerbouw\t<\/a>\n<\/h5>\n            <\/div>\n\n                            <div class=\"qodef-e-bottom-holder\">\n                    <div class=\"qodef-e-left\">\n                        \t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"https:\/\/www.mytechpartner.com\/nl\/cases\/2pro-constructions-innovatieve-oplossingen-voor-steigerbouw\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span><\/a>\t<\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/article>\n<article class=\"qodef-e qodef-blog-item qodef-grid-item qodef-item--custom post-17437 post type-post status-publish format-standard has-post-thumbnail hentry category-cases\">\n    <div class=\"qodef-e-inner\">\n        <div class=\"qodef-e-media\">\n\t\t<div class=\"qodef-e-media-image\">\n\t\t<a itemprop=\"url\" href=\"https:\/\/www.mytechpartner.com\/nl\/cases\/karibu-maatwerk-website-en-merkidentiteit\/\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.mytechpartner.com\/wp-content\/uploads\/2025\/03\/KaribuCaseFoto-scaled-635x500.jpg\" alt=\"\" width=\"635\" height=\"500\" data-ratio=\"1.27\" \/>\t\t<\/a>\n\t<\/div>\n<\/div>\n        <div class=\"qodef-e-content\">\n            <div class=\"qodef-e-top-holder\">\n                <div class=\"qodef-e-info\">\n                    <a title=\"Title Text: \" itemprop=\"dateCreated\" href=\"https:\/\/www.mytechpartner.com\/nl\/2025\/04\/\" class=\"entry-date \">\n\tapril 19, 2025<\/a><div class=\"qodef-info-separator-end\"><\/div>\n<a href=\"https:\/\/www.mytechpartner.com\/nl\/category\/cases\/\" rel=\"tag\">Cases<\/a><div class=\"qodef-info-separator-end\"><\/div>                <\/div>\n            <\/div>\n            <div class=\"qodef-e-text\">\n                <h5 itemprop=\"name\" class=\"qodef-e-title entry-title\" >\n\t<a itemprop=\"url\" class=\"qodef-e-title-link\" href=\"https:\/\/www.mytechpartner.com\/nl\/cases\/karibu-maatwerk-website-en-merkidentiteit\/\">\n\t\tKaribu \u2013 Maatwerk website &#038; merkidentiteit\t<\/a>\n<\/h5>\n            <\/div>\n\n                            <div class=\"qodef-e-bottom-holder\">\n                    <div class=\"qodef-e-left\">\n                        \t<div class=\"qodef-e-read-more\">\n\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--textual   qodef-html--link\" href=\"https:\/\/www.mytechpartner.com\/nl\/cases\/karibu-maatwerk-website-en-merkidentiteit\/\" target=\"_self\"  >\t<span class=\"qodef-m-text\">Read More<\/span><\/a>\t<\/div>\n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/article>\n\t<\/div>\n\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\r\n\r\n\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17143\" class=\"elementor elementor-17143\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9225196 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"9225196\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a20424f cta-title qodef-gradient-background-column--no\" data-id=\"a20424f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7689028 elementor-widget elementor-widget-spacer\" data-id=\"7689028\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a32146e heading_ready elementor-widget elementor-widget-text-editor\" data-id=\"a32146e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 05-08-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tKlaar voor<br \/>de volgende<br \/>digitale<br \/>stap?\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd8a0c1 qodef-gradient-background-column--no\" data-id=\"dd8a0c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eecdfb2 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"eecdfb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tGroei mee met slimme innovatie.<br \/>\r\nKies voor een partnership dat jouw succes<br \/>\r\ncentraal zet.\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d54ed7c qodef-gradient-background-column--no\" data-id=\"d54ed7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2529da3 elementor-widget__width-initial elementor-widget elementor-widget-deon_core_button\" data-id=\"2529da3\" data-element_type=\"widget\" data-widget_type=\"deon_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a   class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled qodef-size--full  qodef-html--link\" href=\"\/contact\" target=\"_self\"  >\n\t<span class=\"qodef-m-text\">Start Your Project<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0402e2 elementor-widget elementor-widget-deon_core_button\" data-id=\"e0402e2\" data-element_type=\"widget\" data-widget_type=\"deon_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--outlined qodef-size--full  qodef-html--link\" href=\"\/contact\" target=\"_self\"  >\n\t<span class=\"qodef-m-text\">Contact Us Today<\/span>\n<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9411c88 elementor-section-full_width elementor-section-stretched tt_sec elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"9411c88\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-269a750 qodef-gradient-background-column--light\" data-id=\"269a750\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ca1fb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"2ca1fb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0065881 qodef-gradient-background-column--no\" data-id=\"0065881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33179a3 elementor-widget elementor-widget-deon_core_section_title\" data-id=\"33179a3\" data-element_type=\"widget\" data-widget_type=\"deon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t\t\t\t<div class=\"qodef-m-section-text\" style=\"margin-top: 19px\"><h3>Jouw Tech Team<\/h3>\n<p>Ontmoet de experts achter onze digitale oplossingen. Met een combinatie van diepgaande vakkennis en moderne technische skills zorgen wij ervoor dat elk project tot in de puntjes wordt uitgevoerd.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a371a32 qodef-gradient-background-column--no\" data-id=\"a371a32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d10d3b elementor-widget elementor-widget-html\" data-id=\"4d10d3b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"https:\/\/mytechpartner.nl\/our-team\/\" class=\"qodef-circle-button\">\r\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"90px\" height=\"90px\" viewBox=\"0 0 90 90\" enable-background=\"new 0 0 90 90\" xml:space=\"preserve\">\r\n<circle fill=\"none\" stroke=\"#C3C4F9\" stroke-width=\"2\" stroke-miterlimit=\"10\" cx=\"45.567\" cy=\"44.925\" r=\"42\"><\/circle>\r\n<g>\r\n\t<path d=\"M51.662,45.394L40.958,56.019l-1.016-0.938l10.235-10.156L40.021,34.769l0.938-0.938l10.704,10.625V45.394z\"><\/path>\r\n<\/g>\r\n<\/svg>\r\n<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2cdc798 qodef-gradient-background-column--no\" data-id=\"2cdc798\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8c2b3dd cc_sec elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8c2b3dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22446b0 qodef-gradient-background-column--no\" data-id=\"22446b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd6ace elementor-widget elementor-widget-deon_core_section_title\" data-id=\"dcd6ace\" data-element_type=\"widget\" data-widget_type=\"deon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--left  \">\n\t\t\t\t<div class=\"qodef-m-section-text\" style=\"margin-top: 19px\"><h3>Contact &amp; Samenwerking<\/h3>\n<p>Jouw inzichten sturen onze innovaties. Of het nu gaat om een vraag, feedback of een nieuw project, wij staan klaar om in gesprek te gaan. Neem gerust contact op. We denken graag met je mee en bouwen samen aan de volgende stap.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3bfd89 qodef-gradient-background-column--no\" data-id=\"b3bfd89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79fa0c2 elementor-widget elementor-widget-html\" data-id=\"79fa0c2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"https:\/\/mytechpartner.nl\/contact\/\" class=\"qodef-circle-button\">\r\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" width=\"90px\" height=\"90px\" viewBox=\"0 0 90 90\" enable-background=\"new 0 0 90 90\" xml:space=\"preserve\">\r\n<circle fill=\"none\" stroke=\"#C3C4F9\" stroke-width=\"2\" stroke-miterlimit=\"10\" cx=\"45.567\" cy=\"44.925\" r=\"42\"><\/circle>\r\n<g>\r\n\t<path d=\"M51.662,45.394L40.958,56.019l-1.016-0.938l10.235-10.156L40.021,34.769l0.938-0.938l10.704,10.625V45.394z\"><\/path>\r\n<\/g>\r\n<\/svg>\r\n<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\r\n","protected":false},"excerpt":{"rendered":"<p>My Jewellery:Resultaatgericht optimaliseren via A\/B-tests en e\u2011mailoptimalisatie My Tech Partner ondersteunde My Jewellery bij het optimaliseren van hun webshopervaring, onder andere door gerichte A\/B\u2011tests via Bloomreach en Exponea. Zo werden de gift finder, NPS\u2011enqu\u00eates en e-mailtemplates verbeterd om conversie te verhogen en klantinzichten te verdiepen. Bekijk case study Over My Jewellery My Jewellery werd in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[81],"tags":[],"class_list":["post-21811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Jewellery - A\/B\u2011testing &amp; gepersonaliseerde Gift Finder<\/title>\n<meta name=\"description\" content=\"My Tech Partner hielp My Jewellery met datagedreven optimalisatie: A\/B-tests via Bloomreach &amp; Exponea, cadeausuggesties, NPS\u2011enqu\u00eates en gepersonaliseerde e-mailtemplates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mytechpartner.com\/nl\/cases\/my-jewellery-a-b\u2011testing-gepersonaliseerde-gift-finder\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Jewellery - A\/B\u2011testing &amp; 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