About Zwijsen

Zwijsen Publishing has been a leading publisher in primary education for 175 years. With carefully developed teaching methods, educational publications and products for home, Zwijsen enables every child to learn with motivation and to get the best out of themselves. In this way, children are stimulated and enthused in their discovery of the world both at school and at home.

In addition, the existing frontend code was thoroughly refactored. Outdated structures made way for modular, easy-to-maintain code, resulting in faster loading times and better scalability.

In brief:
what did we do?

• Frontend development based on supplied Figma designs
• Refactoring existing frontend code for better performance
• Building new custom components in Gutenberg
• Extending existing Gutenberg blocks
• CMS made fully manageable for marketing and sales staff
• Integration with WooCommerce and Advanced Custom Fields (ACF)
• On-site training for editing and management of new functionalities

From design to functional frontend

Zwijsen provided detailed Figma designs, which we translated pixel-perfectly into functional frontend components within WordPress. These new components seamlessly connect to the existing style and ensure a consistent user experience on all devices.

In addition, the existing frontend code was thoroughly refactored. Outdated structures made way for modular, easy-to-maintain code, resulting in faster loading times and better scalability.

Gutenberg as a powerful CMS for marketing & sales

An important part of the project was improving content management. We developed new Gutenberg components that allow Zwijsen's marketing and sales departments to easily build, edit and extend pages without being dependent on developers.

In addition to building new blocks, existing blocks were also expanded with additional options, such as conditions, CTA integrations, and advanced layout capabilities. Everything was designed with usability, flexibility, and brand consistency in mind.

WooCommerce and ACF integration

The webshop runs on WooCommerce and is fully integrated with ACF (Advanced Custom Fields). This allows products, teaching methods and associated content to be easily managed via a clear CMS. All blocks have been made compatible with dynamic content, so that updates can be implemented quickly and without errors.

Training and transfer

In order for the Zwijsen teams to make optimal use of the new possibilities, we provided a practical training in which we explained the operation of the new blocks, the CMS and other functionalities step by step. As a result, the internal team is now fully independently capable of setting up and adjusting landing pages, product pages and campaigns.

Result: scalable, efficient and user-friendly

Thanks to the innovations, Zwijsen now has a flexible and powerful platform that is easily scalable and perfectly matches the internal processes. The new Gutenberg blocks and CMS structure give the marketing and sales department the autonomy to switch quickly, launch campaigns and optimize content.

While maintaining their visual identity and supporting future growth, Zwijsen is now stronger in their digital communication – without compromising on speed or stability.

This collaboration demonstrates how technical optimization and smart CMS design go hand in hand with brand-driven content management.